3 seconds rule

This is a rule before all the rules. Intensive research shows that an average visitor spends only 3 seconds on the website before deciding whether to go on or to leave it. If the website does not attract the attention of visitors within these decisive 3 seconds, the visitor usually goes to some other competing website.

It is very important that main page of your website shows the right message to your narrow targeted group, combined with professional and eye-catching design. A website should be organized in a way that is easy to navigate and to allow the visitors to quickly find the information they seek.

Internet can create a phenomenal business opportunity for you, or overnight can become your worst nightmare, if your competitors learn to use it better than you!

Each successful website should:

  • Attract: Grab their attention in 3.2 seconds
  • Impress: With your professional presentation
  • Promote: Make them hungry for your product/service
  • Convert: Receive Calls / Orders / Make Sales

All the rules for advertising on the Internet that we have specified can bring higher results in terms of traffic and sales of services / products and make your website successful.

The 5 most important rules in creating a successful website

1. Pictures must be outstanding and distinctive

  • Target your niche market
  • Attract attention
  • 55% of communication is visual. That proportion has to be maintained on the website too

The first important thing about your page is whether or not it attracts attention. The best response-generating websites catch the eye and hold it. There must be something in the page that is distinctive and really stands out.

2. Capture Attention with Screaming Headlines

  • Tell me what you want to tell me in 3.2 seconds

The most effective websites have a headline that follows this important rule: "Tell me what you want to tell me in 3.2 seconds." The headline should give a benefit and focus on the prospect by using "you" or "your" instead of focusing on yourself by using the word "we." It should communicate its message immediately and make you want to read on for more information.

3. Content is a "king"

  • Focus on prospects not on you
  • Focus on benefits – not on features
  • Bullet point text

After Your Headline Hooks Them, Your Body text Has to Keep Them Reading. First, the body text must focus on your prospect, not on you. The biggest mistake most websites make is focusing on themselves. Next, each sentence should unfold the "story" you want to tell and make the prospect want to read on. Like the headline, the body text should be benefit-oriented. Don't tell me what it is. Tell me why it is valuable.

4. Include Call to Action

  • Visitors need to have reason why they should call you instead your competitors
  • This can be offer, bonus, benefit of taking action now

A reason to act now is always great: "sign up for a free report (only 100 left)." "The first 100 who respond receive a $XXX bonus." Another discovery from our website page tests that amazed us is that an offer in the bottom right-hand corner of the page actually increased response. It might be a little box that says, "Yes, send me more information," and then a few lines where prospects fill in their contact information.

5. Make a landing page for each product/service

To make your business website as effective as it can be, it should have landing pages specific to what a prospective customer is looking for. A landing page is dedicated to one thing – serving up exactly what a person is seeking and making it easy for them to obtain what they want. Using these rules, the Landing page will:

  • Increase conversion ratio up to 400%
  • Create instant match with their online request
  • Lower down bounce rate (website rejection)
  • Increase number of calls and profits for your company.

Explanations:

Definition: The conversion rate is the percentage of users who take a desired action. The archetypical example of conversion rate is the percentage of website visitors who buy something on the site.
Example: An e-commerce site is visited by 100,000 people during the month of April. During that month, 2,000 users purchased something from the site. Thus, the site's conversion rate is 2,000/100,000 = 2%.
In online marketing, a landing page, sometimes known as a "lead capture page" or a "lander", is a single web page that appears in response to clicking on a search engine optimized search result or an online advertisement. The landing page will usually display directed sales copy that is a logical extension of the advertisement, search result or link.

ANTICFORMA

Web design and development agency
Kneza Miloša 19/22, 34000 Kragujevac, Serbia +381641380054
+38134313688 office@anticforma.com