3 seconds rule
This is a rule before all the rules. Intensive research shows that an average visitor spends only 3 seconds on the website before deciding whether to go on or to leave it. If the website does not attract the attention of visitors within these decisive 3 seconds, the visitor usually goes to some other competing website.
It is very important that main page of your website shows the right message to your narrow targeted group, combined with professional and eye-catching design. A website should be organized in a way that is easy to navigate and to allow the visitors to quickly find the information they seek.
Internet can create a phenomenal business opportunity for you, or overnight can become your worst nightmare, if your competitors learn to use it better than you!
Each successful website should:
- Attract: Grab their attention in 3.2 seconds
- Impress: With your professional presentation
- Promote: Make them hungry for your product/service
- Convert: Receive Calls / Orders / Make Sales
All the rules for advertising on the Internet that we have specified can bring higher results in terms of traffic and sales of services / products and make your website successful.